“Everything that needs to be said has already been said. But, since no one was listening, everything must be said again” - André Bide.
Branding means standing out. Back in the old days, cows used to be “branded” (sadly, with hot irons) so that owners could know which cow belongs to whom.
So branding yourself is about defining what makes YOU different from the others.
I often hear people (and clients) say “it’s already been said and done"
I have four words for you: STEAL. LIKE. AN. ARTIST (reference: Steal like an artist: 10 things nobody told you about being creative by Austin Kleon)
Ever wonder how hollywood keeps coming up with new movie ideas, plot lines and characters?
well…. actually, they aren’t!
Everything that can be done has already been done.
Everything is being reused, mixed up, mashed up, adapted, readapted, modified, tweaked, and copied
NOTHING IS ORIGINAL. nothing. nada!
In the cinema industry, particularly the 70's, 80, & 90’s until now, we’ve seen countless remakes of classic movies- set in modern times, with more “updated” and “relatable” characters in our current society.
Ever since youtube stole the show, singers have new avenues for insane exposure. It’s well known that singers usually start out by singing covers. But what’s the big difference today?
They brand themselves by using their secret flavour or twist to the mix.
Madilyn Bailey is the ultimate example of a young singer breaking out on the scene who has built a music career out of making covers. (including interpretation, composing & creating music videos)
Marilyn has a sweet innocent personality but a powerful, haunting and salty voice that gives you the chills. Her music is sold on iTunes, she is publicly funded by her fans thousands of dollars a month to produce videos with stunning videography. She tours around the world and has even made a huge splash in the francophone world of France.
Get this: her two biggest hits right now are RADIOACTIVE (originally by Imagine Dragons) and TITANIUM (by Sia & David Guetta) and you can hear the regularly on multiple radio stations across north america and in Europe.
Hello!!!! The original of these songs only came out circa 2012 and 2013.
But Madilyn is so incredibly unique in her approach of transposing and interpreting the music that people ADORE hearing her covers. (including me!)
Every “new” idea is really just an hommage, a mashup or remix of one or more previous ideas.
Hollywood, the Music Industry, pop culture, the media … they are proof that you can repackage and sell IDEAS with your own flavour by;
- finding a new perspective or authentic, unique voice
- modernise characters, situations, storylines, ideas, themes, feelings that are adapted and relatable to our current society.
To all my creative people, GET INSPIRED
devour old films, new films, books, magazines, newspapers, paintings, art, photos, sculptures, architecture, travel destinations, animals, nature, people watch, be observing, take note;
what speaks to your soul? What message do you want to convey? Find your authentic voice and put your creative spin on it.
HOW THIS RELATES TO YOUR BUSINESS, BRANDING & MESSAGING
A thousand people could have the same idea, be saying the same thing, teaching the same thing, expressing the same thing …. but WHO are the one’s who actually take the leap and make themselves be heard?
The ones brave enough to succeed in a world full of noise!
Stop being the type of person who says “I could have done that!!” and become the person who DOES!
Tired of heading "from rags to riches" stories in business ?They will never go away. They will never get old. Because EACH one speaks to someone different. An ideal client. A tribe. A specific audience.
Do you think you can't transform your talent into some type of online business because there's already 23456789 people doing the same? THINK AGAIN!
If Madilyn Bailey can have COVERS of billboard hits that are still currently on the billboard ..... YOU can create a business and brand that speaks your authentic story.
Brittany Hammond is your Brand Stylist & Success Mentor. Do you need guidance creating your iconic brand & business? Crafting your authentic story that creates raving fans? Book a FREE discovery call to see how we can bring your vision to life together!